Samantha Carlo is a 30-year-old, stay-at-home dog mom who decided to give up a chunk of her income for a remote job. However, she quickly realized that not all time spent is quality time. She was home more often, but still working for someone else. The decision to start a blog was prompted by her need for freedom.

Transparency

Among the many challenges she faced when starting out, Samantha found it particularly frustrating to constantly look for answers only to discover an underlying financial motive. We know most blogs aim to make money, but so many articles offer insufficient value to guide readers into a sales funnel. We aim to be honest about what we sell and how we sell it, so you don’t click on a headline and end up with an empty wallet and no solutions to your problem.

Unique Perspective

Everyone and their mother is creating content online these days. Bloggers are pressured to produce high quality content in massive amounts, and quickly. As a result, they turn to AI like ChatGPT to write cheap articles with little depth and no personal point of view. We recognize the importance of being efficient and utilize tools, when necessary, but we will never compromise the quality of our content by creating it with AI. Editing, formatting and optimizing, maybe, but not the writing or ideas.